Product
Alerts
Alerts is the feed of visibility, sentiment and site-health changes worth your attention, with an unread count so you can tell at a glance whether anything happened.
The six change kinds
Underneath the feed is a stream of change events. Each one carries a kind, and the kind is what everything downstream — the feed line, the email, the webhook — is keyed on.
| Kind | Meaning |
|---|---|
| Visibility gained | You started appearing where you previously did not. |
| Visibility dropped | You stopped appearing where you previously did. |
| Rank improved | You are being placed higher in answers. |
| Rank dropped | You are being placed lower. |
| Citations gained | New URLs of yours are being cited. |
| Citations lost | URLs that used to be cited no longer are. |
What each person sees
The feed is scoped by workspace membership and role, so a member does not see events for brands they have no access to. It is one feed per person, not one feed per workspace shown to everybody.
Email preferences
Email notification preferences are stored per member and per change kind, so one person can follow visibility drops while another follows citations. A member with no preferences set yet receives the default rather than silence.
Sending changes somewhere else
The same events drive webhooks. Each webhook endpoint subscribes to the kinds it wants, using event names of the form change_event.visibility_dropped. Endpoints created before per-kind subscriptions existed carry the catch-all change_event.created and continue to receive every kind.